Brand New China

Advertising, Media, and Commercial Culture by Jing Wang

Publisher: Harvard University Press

Written in English
Cover of: Brand New China | Jing Wang
Published: Pages: 432 Downloads: 101
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Subjects:

  • Cultural studies,
  • Media studies,
  • China - History,
  • History,
  • Business / Economics / Finance,
  • History: World,
  • Advertising & Promotion,
  • International - Marketing,
  • Popular Culture - General,
  • Business & Economics / Advertising & Promotion,
  • Asia - China,
  • Political Ideologies - Democracy,
  • Advertising,
  • Brand name products,
  • China,
  • Marketing
The Physical Object
FormatHardcover
Number of Pages432
ID Numbers
Open LibraryOL11125114M
ISBN 100674026802
ISBN 109780674026803

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Brand New China by Jing Wang Download PDF EPUB FB2

Brand New China is a fast-paced and fascinating book.” ― Yuezhi Zhao, author of Communication in China: Political Economy, Power and Conflict “In Brand New China, Jing Wang uses Chinese advertising as an optic through which to scrutinize this tension between Eastern and Western approaches to the market Her book is a thoroughly enjoyable and well-written tour d'horizon of branding and Cited by: Brand new Art from China is the first collection to showcase the dynamic new art coming from Chinese artists, and features full-colour photos and video stills throughout - with many works being published in book-form for the first time.5/5(15).

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This book unveils a "brand new" China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization.

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